Sales Strategies That Work in Complex, High-Trust Industries
Closing a deal in high-trust industries isn’t about pushing harder — it’s about earning credibility and maintaining momentum. In complex sales, where the stakes are high and relationships matter, the strategies that work best are rooted in empathy, consistency, and value. Your ability to build trust quickly, navigate multiple stakeholders, and keep the process moving […]
Why I Study Behavioral Science to Improve Business Outcomes
Behavioral science is all about understanding how people think, feel, and make decisions, especially when things are not black and white. In business, this really matters because decisions around money, investments, privacy, and taxes are not just logical. They are driven by emotions, biases, and sometimes the shortcuts our brains take. That is why I […]